<div style="text-align: left;">Diesel founder Renzo Rosso began stitching jeans on his mother's sewing machine in Italy at the age of fifteen in . He produced low-riding, bell bottomed jeans, which he would wear himself and sell to his friends. In 1976 Rosso began working for a clothing manufacturer called Moltex, which was owned by Adriano Goldschmied. After working with the company for two years, he used a loan from his father to buy a 40% holding in the company, which changed its name to Diesel, and marketed jeans under the Diesel brand and many others. While the most popular Diesel apparel item has been denim wear, the company has expanded to include additional forms of clothing. The company has created leather jackets, women’s dresses, and other items.</div>